Initiate.DigitalInitiate.Digital

eCommerce Project

Sthenos®

Performance Activewear - "A brand for women, by women".

Shopify Store
New Product photoshoot
Digital Ad - Facebook
  • Client:
    Sthenos®
  • Overview:
    eCommerce Case Study
  • Solution:
    Web Development | eCommerce | SEO
  • Services:
    • Consulting
    • IT Solutions
    • Digital Marketing
    • Growth Management

Sthenos is a new startup established to sell premium high-end activewear clothing online. We decided to activate their store on one of the largest ecommerce platforms, Shopify, and developed custom solutions to ensure that their supply chain overcomes any out-of-the-box limitations for clothing brands. For example, we developed and coded solutions to support specific product variants on their collection pages, a feature that shopify does not support traditionally.

As part of their service, we also optimized the site's SEO across all product and collection pages, making Sthenos Activewear easier for people and robots to find in search. Do an image search for "fitted workout top" and tell us who comes up first - it's Sthenos.

We also worked with Sthenos to optimize their supply chain and reduce their operating costs, particularly regrading their digital footprint. Retail clothing is one of the most competitive spaces online, we're glad to be able to assist Sthenos grow and build a strong following.

Digital Marketing Solutions

Email & MailChimp Integration

Upgraded Sthenos's back-end email system, while also integrating it with MailChimp. Created engaging and trackable emails, greatly improving their customer outreach and retention efforts.

Google Analytics & Facebook Pixel

Configured Google Analytics suite and Facebook Pixels across their digital products. This allows Sthenos to gather accurate data about their visitors and how they interact with their digital brand.

Targeted Facebook Ads

Created and managed highly-targeted Facebook ads, ensuring Sthenos maximizes the effectiveness of their marketing stratedgy. Budgets are also no longer wasted targeting an unrelated audience.

Google Adwords

Established Google Adwords advertising, allowing Sthenos to capitalize on Google's extensive reach. More importantly, to target their audience across multiple devices, apps, & browser.

Remarketing

Traditionally reserved for large brands and agencies with sizable budgets, enabling remarketing allowed Sthenos to re-target new clients who have interacted with their brand before.

Display Advertising

Created and managed Interactive Display advertising, allowing Sthenos to engage potential clients like never before. Display is an invaluable tool for reach, also supporting their various promotions.

Content Production & Social Media

Customer Success Stories

Sthenos® Activewear

Initiate supports Sthenos's eCommerce, IT, and digital advertising capabilities, enabling a startup to compete with the resources of established retailers.

Read more ›

Mobile Excellence Awards®

We built a website to match the Mobile Excellence Awards mission of recognizing the best in mobile tech & entertainment.

Read more ›

WeeSchool®

Optimizatizing online video is crucial for smooth app & web experiences. We made sure that WeeSchool videos are encrypted and encoded for fast and secure delivery.

Read more ›

How can the Initiate team help?

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