We built Initiate from the ground up for the modern digital entrepreneurial business environment. We're based out of the Washington DC area, in Northern Virginia, a metro stop away from the future HQ2 of Amazon.
We know IT and Marketing, and we bring together experience working with global brands ranging from renowned charities like World Vision, creating cutting-edge digital solutions for Ford, to assisting aspiring entrepreneurs expand and grow their business.
We enable business leaders to compete more efficiently and effectively. The best way to think of us is as an extension of your business, as your very own IT + Marketing team, freeing you to focus on what you do best.
We work with our clients to develop custom + modern IT & marketing solutions that are tailored to their unique requirements.
Whether simple or complex, Initiate is here to make your business happen.
Today, there are a million new tools and platforms out there. Unless you're in the business of evaluating these services, it's a waste of resources sorting through vendors and platforms.
Going the DIY route can be time consuming and expensive too, often through costly trial and error tests.
From a small project to providing crucial support during busy periods, our services are on-demand, which means that you are in control and can use them as you need them.
Initiate offers a path to growth without needing to hire in the short-term or investing in technologies and practices that are often outdated by the time you've even finished implementing them.
It's a competitive labor market today and specialized multi-skilled employees are difficult to find. Sourcing, hiring, and training new employees is also time-consuming and expensive. A business looking to hire a single marketing expert and programmer / IT support engineer with 3 years' experience would have to spend a minimum $130k+ in salaries, taxes, perks, and benefits.
That's a sizable portion of a budget spent on employees and they can easily just jump ship to your biggest competitor. Whenever this happens, resources are wasted essentially training staff for your competition. Capital that could have been invested directly into growing a business instead.
Initiate will become your IT and marketing team, delivering results from the start and without any of the risk and expense of hiring, managing, motivating, and paying a team.
No more paying people just to fill chairs.
IT + Marketing are two of the most crucial aspects of running a modern digital business and are increasingly integral to one another. Experience in both areas is vital to a business today. Our founders have extensive experience in both IT and marketing and understand how crucial the two are to the digital revolution.
We provide IT + Marketing solutions, enabling business leaders to access services, tools, expertise, and know-how, typically reserved and restricted to large enterprise. Our services are designed for established business leaders seeking to accelerate their digital transformation, to startups eager to grow.
Our approach ensures that we do all the running around and research and we handle tech + marketing related headaches, which frees up our client's time to focus on more important things, like running and growing their business.
